Must-Track Metrics for Festivals

How are you measuring the success of your festival? Most festivals track a few things here and there, but lack a complete story of their festival.

We’ve put together a list of metrics that enable you to see the big picture by highlighting:

  • Marketing and social media metrics to improve your reach and drive repeat festivalgoers
  • Sales and RFID metrics to uncover trends and patron details such as demographics, behaviors and interests
  • Operational recommendations to help pinpoint gaps in your festival execution.

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