If you’re currently only targeting one or two generations, you’re missing out on a huge opportunity to increase ticket sales for your events. Engaging multiple generations opens the doors for your venue to build relationships with new patrons and create experiences that will leave a lasting impression on them.
Each generation has its own distinct attributes, influences, and values — which means one strategy is unlikely to work for all of the populations. However, understanding the similarities between the cohorts makes it easier to determine which tactics can attract more than one generation.
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